“How can we make sure our small community retains its sense of place and remains attractive to future generations?”
Client: City of Ashland
Team Members: Thomas Eddington, Charles Buki, Karen Beck Pooley, Andrea Weinberg
Services: Housing Analysis, Land Use Analysis, Facilitation Services, Report Creation, Steering Committee Services
The City of Ashland is a community of approximately 8,000 residents on the shore of Lake Superior in far-northern Wisconsin. In 2015, the city hired czb to develop an update to its Comprehensive Plan that would be concise and actionable and would help Ashland remain attractive, sustainable, and viable into the future.
For Ashland, czb assessed more than 3,000 housing units and analyzed housing market data from a variety of sources as well as qualitative data from online surveys, focus groups, and small group meetings.
czb also worked with a 19-member steering committee to develop priorities, test land use hypotheses, and present draft concepts of the plan to the public. In all, members of the czb team, the plan steering committee, and the Ashland City Council held 28 different neighborhood-based meetings where neighbors met in living rooms and coffee shops to discuss Ashland’s current conditions and future goals.
czb’s final Comprehensive Plan for Ashland highlights high-level priorities and strategies, including priorities and goals for the downtown, neighborhoods, and waterfront connectivity, development, and sustainability. The document challenges Ashland residents to focus limited resources on preserving the integrity of their traditional residential blocks, right-sizing their downtown, and developing a coherent strategy to connect downtown Ashland to the city’s lakefront.